Morsel — sample
SAMPLE300 AI users try Morsel, a food-diary prototype we made for this sample. Yours works the same way.Morsel, a prototype we madeTry it on your page, free →Try yours →

Morsel · 16 screens · 300 AI users · 7 days · Oct 15, 2026

People want Morsel. The path to it is in the way.

Where you are110 of 300

AI users reach “Today — first meal logged” on their first visit.

WhyWanted, but blocked

8 of 10 want it at the door. 190 of 300 leave before it, the most at “Create account (5 of 5)”: it asks for an account before they get anything.

Do this firstAsk for “Create account (5 of 5)” after “Today — first meal logged”, not before

Tested on the same 300: 71 got there only with the change, 27 only without it.

How many reach “Today — first meal logged” · the same 300 AI users
Today
11037%
With fix 1Ask for “Create account (5 of 5)” after “Today — first meal logged”, not before
15451%

Your numbers: where the 300 went

Value & satisfactionExperience
Splash
300
−3
Welcome
297
−11
Your goal (1 of 5)
284
−11
3About you (2 of 5)
273
−16Experience
About you (2 of 5)
3Too much to do

16 leave here, 12 of them because it is too much to do.

“Asking for both age and exact date of birth feels a bit redundant.”AI user · stepped on the scale after months of avoiding it · at “About you (2 of 5)”

Activity (3 of 5)
260
−8
Your plan (4 of 5)
248
−7
1Create account (5 of 5)
243
−59Experience
Create account (5 of 5)
1An account before any value

59 leave here, 46 of them because it asks for an account before they get anything.

“I haven't even seen if logging food is fast before having to make an account.”AI user · stepped on the scale after months of avoiding it · at “Create account (5 of 5)”

Notifications
181
−8
2Premium
175
−49Experience
Premium
2A price before any value

49 leave here, 35 of them because it asks them to pay before they get anything.

“I haven't even used the app yet and they want $60 a year.”AI user · stepped on the scale after months of avoiding it · at “Premium”

Today
131
−7
Add to Breakfast
123
−6
Food detail
114
−2
Today — first meal logged ★
110
35 back on day 7

Each bar counts everyone who saw that screen. Some reach a screen another way (a side page, another link), so a bar minus the people who left there is not always the next bar.

Who reaches “Today — first meal logged”
stepped on the scale after months of avoiding it
35 of 78
quietly tired of a tracker that felt like a second job
32 of 72
got a health warning from a doctor this month
16 of 42
squeezing this in between kids and a shift
12 of 36
decided this is finally the year, again
10 of 48
managing a medical diet, not a weight number
5 of 24

Why these numbers: two axes

Value & satisfaction

Your value proposition, as we define it“See your weight moving the right way, without logging feeling like a chore”The satisfaction to aim for: what they should feel
  • Relief: logging a meal took seconds instead of the usual searching and weighingToday — first meal logged
  • A sense of achievement: the ring drops and a banner says First meal logged after just one entryToday — first meal logged
  • Anticipation: a plan with a real number and a June 30 date appears right after a few quick questionsYour plan (4 of 5)
Judged by how many feel each one, where it should arise.
Do your target users want it?Yes, they want it

8 of 10 want it enough to try it, at the door.

58 of the 190 who left before “Today — first meal logged” left for its value: it isn’t worth what it asks (29); they feel it isn’t for them (20).

Most: got a health warning from a doctor this month (nearly all). Least: decided this is finally the year, again (6 of 10).

“It helps me track my food easily so I can lose weight without wasting time.”AI user · stepped on the scale after months of avoiding it · at “Splash”

Do they feel it?Partly
  • Relief: 5 of 10 feel it at “Today — first meal logged” (153 got there in 7 days).
  • A sense of achievement: 6 of 10 feel it at “Today — first meal logged” (153 got there in 7 days).
  • Anticipation: 6 of 10 feel it at “Your plan (4 of 5)” (248 got there in 7 days).

Where it falls short: “Logging plain yogurt was simple, but complex everyday meals will still feel like work.”

A sign it lasts: 35 of 110 come back on day 7 on their own.

Experience

Your path, as built
Splash+5Create account (5 of 5)NotificationsPremium+3Today — first meal logged
The experience to aim forGet to “Today — first meal logged” first. Ask for “Create account (5 of 5)”, “Notifications” and “Premium” after.
Does it get them to the value?No, 110 of 300 get there

It is screen 13 of the main journey.

128 of the 190 who left before it left for the experience; 12 at “About you (2 of 5)”, because it is too much to do.

“Asking for both age and exact date of birth feels a bit redundant.”AI user · stepped on the scale after months of avoiding it · at “About you (2 of 5)”

Does it ask at the right moment?No, it asks first

87 of the 190 who left before the value left because it asked before they got anything: “Create account (5 of 5)” 46, “Notifications” 5, “Premium” 35 and “Sign in” 1.

Wanted,but blockedReady to growRethinkthe promiseEasy,but not wantedEXPERIENCE →VALUE →
SoWanted, but blocked. The best problem to have.

People want what you promise. The path keeps most of them from getting there, and a path is cheaper to change than a promise.

Fix these, in this order

  1. 1
    Ask for “Create account (5 of 5)” after “Today — first meal logged”, not before
    NOWYour plan (4 of 5)Create account (5 of 5)+5Today — first meal logged
    AFTERYour plan (4 of 5)+5Today — first meal loggedCreate account (5 of 5)
    Experience
    Clearly more reach it

    Tested on the same 300: 71 got there only with the change, 27 only without it.

  2. –
    Ask for “Premium” after “Today — first meal logged”, not before
    NOWNotificationsPremium+3Today — first meal logged
    AFTERNotifications+3Today — first meal loggedPremium
    Experience
    Trade-off

    Hold: 36 more reach the value, but 21 start paying only without it and 18 only with it. Decide after the fixes above.

  3. –
    Make the 1 tap that goes nowhere lead on
    Experience
    Leans to more · not sure yet

    Tested on the same 300: 2 got there only with the change, 0 only without it.

What your AI users were thinking

Where each of the 300 AI users stopped or got through on their first visit: what their group was thinking there. The bigger a phrase, the more AI users it stands for.

“logged” — in the thoughts of 35 AI users; 32 of them got to “Today — first meal logged”. “I know how logging works, don't spam my phone.”logged“calorie” — in the thoughts of 34 AI users; 18 of them got to “Today — first meal logged”. “To log lunch and see how much calorie room I have left.”calorie“doctor” — in the thoughts of 21 AI users; 5 of them got to “Today — first meal logged”. “1 lb a week aligns with what my doctor recommended.”doctor“graph” — in the thoughts of 21 AI users; 21 of them got to “Today — first meal logged”. “Fair enough, I just started today so I need to log a couple more days to see the graph.”graph“account” — in the thoughts of 20 AI users; 0 of them got to “Today — first meal logged”. “Started signing up with a social account and gave up.”account“saves” — in the thoughts of 20 AI users; 19 of them got to “Today — first meal logged”. “I need to double check the exact brand I ate before saving.”saves“setup” — in the thoughts of 20 AI users; 0 of them got to “Today — first meal logged”. “Five screens of setup? Maybe another time.”setup“free” — in the thoughts of 19 AI users; 1 of them got to “Today — first meal logged”. “Let me close this and see if the free version is actually usable first.”free“standard” — in the thoughts of 19 AI users; 3 of them got to “Today — first meal logged”. “Standard calorie app setup questions, I'll check it out later.”standard“calorie room” — in the thoughts of 18 AI users; 18 of them got to “Today — first meal logged”. “To log lunch and see how much calorie room I have left.”calorie room“taking control” — in the thoughts of 18 AI users; 18 of them got to “Today — first meal logged”. “Breakfast is in, feels good to finally start taking control again.”taking control“track” — in the thoughts of 16 AI users; 9 of them got to “Today — first meal logged”. “First meal is down, I need to stay on track for lunch.”track“social account” — in the thoughts of 14 AI users; 0 of them got to “Today — first meal logged”. “Started signing up with a social account and gave up.”social account“meal” — in the thoughts of 13 AI users; 7 of them got to “Today — first meal logged”. “First meal is down, I need to stay on track for lunch.”meal“creating another login” — in the thoughts of 12 AI users; 0 of them got to “Today — first meal logged”. “I don't really feel like creating another login right now.”creating another login“barcode scanner” — in the thoughts of 11 AI users; 0 of them got to “Today — first meal logged”. “If the barcode scanner isn't even free to test, I'm just sticking with my old app.”barcode scanner“before paying” — in the thoughts of 11 AI users; 0 of them got to “Today — first meal logged”. “I need to do this, but I'm going to look around inside first before paying.”before paying“drop the weight” — in the thoughts of 11 AI users; 0 of them got to “Today — first meal logged”. “I'm not putting my card down until I know this will actually help me drop the weight.”drop the weight“tap apple sign-in” — in the thoughts of 10 AI users; 0 of them got to “Today — first meal logged”. “I'm motivated to fix this today, so I'll tap Apple sign-in.”tap apple sign-in“sounds exhausting” — in the thoughts of 9 AI users; 9 of them got to “Today — first meal logged”. “Got breakfast in, but logging every single thing today sounds exhausting.”sounds exhausting“spending sixty dollars” — in the thoughts of 9 AI users; 0 of them got to “Today — first meal logged”. “I'm not spending sixty dollars on something I might stop using in three days.”spending sixty dollars“faster” — in the thoughts of 8 AI users; 3 of them got to “Today — first meal logged”. “Same old setup form, I hope the meal entry is actually faster.”faster“calculator” — in the thoughts of 7 AI users; 0 of them got to “Today — first meal logged”. “This is just a standard weight loss calculator, not what my doctor ordered.”calculator“questions” — in the thoughts of 7 AI users; 0 of them got to “Today — first meal logged”. “Standard calorie app setup questions, I'll check it out later.”questions“standard weight-loss” — in the thoughts of 7 AI users; 0 of them got to “Today — first meal logged”. “This looks like a standard weight-loss diet app, not what my doctor asked for.”standard weight-loss“ten seconds” — in the thoughts of 7 AI users; 7 of them got to “Today — first meal logged”. “Took ten seconds, I can actually do this on a shift.”ten seconds“condition” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “I need to check my exact lab numbers before choosing a condition.”condition“dietary” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “They want money but haven't even asked about my specific dietary needs.”dietary“exact” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “I need to double check the exact brand I ate before saving.”exact“track so setting” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “My doctor told me to track, so setting up an account is fine.”track so setting“barcode scanning” — in the thoughts of 5 AI users; 0 of them got to “Today — first meal logged”. “If barcode scanning isn't free, this is going to take way too much time.”barcode scanning“logged” — in the thoughts of 35 AI users; 32 of them got to “Today — first meal logged”. “I know how logging works, don't spam my phone.”logged“calorie” — in the thoughts of 34 AI users; 18 of them got to “Today — first meal logged”. “To log lunch and see how much calorie room I have left.”calorie“doctor” — in the thoughts of 21 AI users; 5 of them got to “Today — first meal logged”. “1 lb a week aligns with what my doctor recommended.”doctor“graph” — in the thoughts of 21 AI users; 21 of them got to “Today — first meal logged”. “Fair enough, I just started today so I need to log a couple more days to see the graph.”graph“account” — in the thoughts of 20 AI users; 0 of them got to “Today — first meal logged”. “Started signing up with a social account and gave up.”account“saves” — in the thoughts of 20 AI users; 19 of them got to “Today — first meal logged”. “I need to double check the exact brand I ate before saving.”saves“setup” — in the thoughts of 20 AI users; 0 of them got to “Today — first meal logged”. “Five screens of setup? Maybe another time.”setup“free” — in the thoughts of 19 AI users; 1 of them got to “Today — first meal logged”. “Let me close this and see if the free version is actually usable first.”free“standard” — in the thoughts of 19 AI users; 3 of them got to “Today — first meal logged”. “Standard calorie app setup questions, I'll check it out later.”standard“calorie room” — in the thoughts of 18 AI users; 18 of them got to “Today — first meal logged”. “To log lunch and see how much calorie room I have left.”calorie room“taking control” — in the thoughts of 18 AI users; 18 of them got to “Today — first meal logged”. “Breakfast is in, feels good to finally start taking control again.”taking control“track” — in the thoughts of 16 AI users; 9 of them got to “Today — first meal logged”. “First meal is down, I need to stay on track for lunch.”track“social account” — in the thoughts of 14 AI users; 0 of them got to “Today — first meal logged”. “Started signing up with a social account and gave up.”social account“meal” — in the thoughts of 13 AI users; 7 of them got to “Today — first meal logged”. “First meal is down, I need to stay on track for lunch.”meal“creating another login” — in the thoughts of 12 AI users; 0 of them got to “Today — first meal logged”. “I don't really feel like creating another login right now.”creating another login“faster” — in the thoughts of 8 AI users; 3 of them got to “Today — first meal logged”. “Same old setup form, I hope the meal entry is actually faster.”faster“calculator” — in the thoughts of 7 AI users; 0 of them got to “Today — first meal logged”. “This is just a standard weight loss calculator, not what my doctor ordered.”calculator“questions” — in the thoughts of 7 AI users; 0 of them got to “Today — first meal logged”. “Standard calorie app setup questions, I'll check it out later.”questions“ten seconds” — in the thoughts of 7 AI users; 7 of them got to “Today — first meal logged”. “Took ten seconds, I can actually do this on a shift.”ten seconds“condition” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “I need to check my exact lab numbers before choosing a condition.”condition“dietary” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “They want money but haven't even asked about my specific dietary needs.”dietary“exact” — in the thoughts of 6 AI users; 0 of them got to “Today — first meal logged”. “I need to double check the exact brand I ate before saving.”exact“barcode scanning” — in the thoughts of 5 AI users; 0 of them got to “Today — first meal logged”. “If barcode scanning isn't free, this is going to take way too much time.”barcode scanning
thought by those who got to “Today — first meal logged”thought by those who left before itbothsize: how many AI users

Group by group: what they were thinking

stepped on the scale after months of avoiding it35 of 78 got to “Today — first meal logged”
  • I'm not putting my card down until I know this will actually help me drop the weight.11 AI users · left at “Premium”
  • I'm motivated to fix this today, so I'll tap Apple sign-in.10 AI users · left at “Create account (5 of 5)”
  • Breakfast is in, feels good to finally start taking control again.18 AI users · got to “Today — first meal logged”
  • To log lunch and see how much calorie room I have left.7 AI users · got to “Today — first meal logged”
Every thought in this group (78 AI users)
  • Breakfast is in, feels good to finally start taking control again.18 AI users · got to “Today — first meal logged”
  • I'm not putting my card down until I know this will actually help me drop the weight.11 AI users · left at “Premium”
  • I'm motivated to fix this today, so I'll tap Apple sign-in.10 AI users · left at “Create account (5 of 5)”
  • To log lunch and see how much calorie room I have left.7 AI users · got to “Today — first meal logged”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.6 AI users · got to “Today — first meal logged”
  • Started signing up with a social account and gave up.5 AI users · left at “Create account (5 of 5)”
  • I really want to see this line go down, so I'll check back in a few days.4 AI users · got to “Today — first meal logged”
  • I'm not ready to put my weight into another app today.3 AI users · left at “About you (2 of 5)”
  • Apple sign-in is one tap, let's see what the actual tracker looks like.2 AI users · left at “Create account (5 of 5)”
  • Let me close this and see if the free version is actually usable first.2 AI users · got to “Today — first meal logged”
  • June feels realistic, let's get into the app.2 AI users · left at “Your plan (4 of 5)”
  • I don't have time to set this up right now.2 AI users · left at “Welcome”
  • I'm distracted right now, I'll open it tonight when I have time.1 AI user · left at “Splash”
  • I'll finish this setup tonight when I'm back on the scale.1 AI user · left at “Activity (3 of 5)”
  • Too many popups before I even see the tracker, forget it.1 AI user · left at “Notifications”
  • I don't see what I ate, so I'll just come back at lunch.1 AI user · left at “Add to Breakfast”
  • I'll do this later when I have a few minutes to think.1 AI user · left at “Your goal (1 of 5)”
  • Looks simple enough, I'll put my meals in after lunch.1 AI user · left at “Today”
quietly tired of a tracker that felt like a second job32 of 72 got to “Today — first meal logged”
  • If the barcode scanner isn't even free to test, I'm just sticking with my old app.11 AI users · left at “Premium”
  • Not signing up until I know this isn't just another sluggish calorie database.9 AI users · left at “Create account (5 of 5)”
  • It logged fine, but I'm not convinced yet that it saves much time.19 AI users · got to “Today — first meal logged”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.7 AI users · got to “Today — first meal logged”
Every thought in this group (72 AI users)
  • It logged fine, but I'm not convinced yet that it saves much time.19 AI users · got to “Today — first meal logged”
  • If the barcode scanner isn't even free to test, I'm just sticking with my old app.11 AI users · left at “Premium”
  • Not signing up until I know this isn't just another sluggish calorie database.9 AI users · left at “Create account (5 of 5)”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.7 AI users · got to “Today — first meal logged”
  • If barcode scanning isn't free, this is going to take way too much time.5 AI users · left at “Add to Breakfast”
  • Same old setup form, I hope the meal entry is actually faster.4 AI users · left at “About you (2 of 5)”
  • Standard empty chart; let me see if logging meals is actually faster first.3 AI users · got to “Today — first meal logged”
  • To log lunch and see how much calorie room I have left.3 AI users · got to “Today — first meal logged”
  • Looks like the exact same onboarding quiz as every other calorie app.2 AI users · left at “Your goal (1 of 5)”
  • Standard calorie app setup questions, I'll check it out later.2 AI users · left at “Activity (3 of 5)”
  • Started signing up with a social account and gave up.2 AI users · left at “Create account (5 of 5)”
  • I know how logging works, don't spam my phone.2 AI users · left at “Notifications”
  • Standard macro split; now let's see if logging is actually faster here.1 AI user · left at “Your plan (4 of 5)”
  • Looks like standard meal buckets, I hope searching food isn't painful.1 AI user · left at “Today”
  • It probably takes just as long to enter food as the last one.1 AI user · left at “Welcome”
decided this is finally the year, again10 of 48 got to “Today — first meal logged”
  • I don't really feel like creating another login right now.12 AI users · left at “Create account (5 of 5)”
  • I'm not spending sixty dollars on something I might stop using in three days.9 AI users · left at “Premium”
  • Got breakfast in, but logging every single thing today sounds exhausting.9 AI users · got to “Today — first meal logged”
  • Logging every item every day starts feeling like a second chore.1 AI user · got to “Today — first meal logged”
Every thought in this group (48 AI users)
  • I don't really feel like creating another login right now.12 AI users · left at “Create account (5 of 5)”
  • I'm not spending sixty dollars on something I might stop using in three days.9 AI users · left at “Premium”
  • Got breakfast in, but logging every single thing today sounds exhausting.9 AI users · got to “Today — first meal logged”
  • Started signing up with a social account and gave up.4 AI users · left at “Create account (5 of 5)”
  • I don't feel like weighing myself and doing all this setup tonight.3 AI users · left at “About you (2 of 5)”
  • Another multi-step quiz, I'll look at this another time.2 AI users · left at “Activity (3 of 5)”
  • Maybe I'll try starting this next week instead.2 AI users · left at “Welcome”
  • Another alert to buzz all day, I'm good.2 AI users · left at “Notifications”
  • Let me close this and see if the free version is actually usable first.1 AI user · left at “Premium”
  • Logging every item every day starts feeling like a second chore.1 AI user · got to “Today — first meal logged”
  • Okay, the target is set up, I'll try starting tomorrow morning.1 AI user · left at “Today”
  • Started signing in with a social account and gave up.1 AI user · left at “Sign in”
  • Five screens of setup? Maybe another time.1 AI user · left at “Your goal (1 of 5)”
got a health warning from a doctor this month16 of 42 got to “Today — first meal logged”
  • I need to do this, but I'm going to look around inside first before paying.11 AI users · left at “Premium”
  • My doctor told me to track, so setting up an account is fine.6 AI users · left at “Create account (5 of 5)”
  • To log lunch and see how much calorie room I have left.7 AI users · got to “Today — first meal logged”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.5 AI users · got to “Today — first meal logged”
Every thought in this group (42 AI users)
  • I need to do this, but I'm going to look around inside first before paying.11 AI users · left at “Premium”
  • To log lunch and see how much calorie room I have left.7 AI users · got to “Today — first meal logged”
  • My doctor told me to track, so setting up an account is fine.6 AI users · left at “Create account (5 of 5)”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.5 AI users · got to “Today — first meal logged”
  • First meal is down, I need to stay on track for lunch.4 AI users · got to “Today — first meal logged”
  • 1,850 calories target is right there, let's start recording accurately.2 AI users · left at “Today”
  • I need to check my exact lab numbers before choosing a condition.2 AI users · left at “Your goal (1 of 5)”
  • I need to double check the exact brand I ate before saving.1 AI user · left at “Food detail”
  • I want to check my exact lab numbers before I fill this in.1 AI user · left at “About you (2 of 5)”
  • I'll come back when I can sit down and do this properly.1 AI user · left at “Welcome”
  • Started signing up with a social account and gave up.1 AI user · left at “Create account (5 of 5)”
  • 1 lb a week aligns with what my doctor recommended.1 AI user · left at “Your plan (4 of 5)”
squeezing this in between kids and a shift12 of 36 got to “Today — first meal logged”
  • I don't have time to answer five questions before seeing if it's quick.4 AI users · left at “Your goal (1 of 5)”
  • My break is almost over, I can't start a whole setup now.4 AI users · left at “Welcome”
  • Took ten seconds, I can actually do this on a shift.7 AI users · got to “Today — first meal logged”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.3 AI users · got to “Today — first meal logged”
Every thought in this group (36 AI users)
  • Took ten seconds, I can actually do this on a shift.7 AI users · got to “Today — first meal logged”
  • I don't have time to answer five questions before seeing if it's quick.4 AI users · left at “Your goal (1 of 5)”
  • My break is almost over, I can't start a whole setup now.4 AI users · left at “Welcome”
  • Fair enough, I just started today so I need to log a couple more days to see the graph.3 AI users · got to “Today — first meal logged”
  • My break is over and I don't want to deal with password setups right now.3 AI users · left at “Create account (5 of 5)”
  • I don't have time to manage another subscription trial right now.3 AI users · left at “Premium”
  • I don't have time right now to type out what I had, I'll do it tonight.2 AI users · left at “Today”
  • Break's over, don't have time to finish the setup right now.2 AI users · left at “Activity (3 of 5)”
  • My phone buzzes enough with family stuff, not doing this.2 AI users · left at “Notifications”
  • Break's almost over, I don't have time to wait around.2 AI users · left at “Splash”
  • I don't have time to tap through all these boxes right now.1 AI user · left at “About you (2 of 5)”
  • Nothing to do here right now, back to what I was doing.1 AI user · got to “Today — first meal logged”
  • To log lunch and see how much calorie room I have left.1 AI user · got to “Today — first meal logged”
  • Got interrupted, I'll log it later.1 AI user · left at “Food detail”
managing a medical diet, not a weight number5 of 24 got to “Today — first meal logged”
  • This looks like a standard weight-loss diet app, not what my doctor asked for.4 AI users · left at “Create account (5 of 5)”
  • This is just a standard weight loss calculator, not what my doctor ordered.4 AI users · left at “About you (2 of 5)”
  • It only tracks calories, which isn't what my doctor told me to watch.5 AI users · got to “Today — first meal logged”
Every thought in this group (24 AI users)
  • It only tracks calories, which isn't what my doctor told me to watch.5 AI users · got to “Today — first meal logged”
  • This looks like a standard weight-loss diet app, not what my doctor asked for.4 AI users · left at “Create account (5 of 5)”
  • This is just a standard weight loss calculator, not what my doctor ordered.4 AI users · left at “About you (2 of 5)”
  • This is just a standard weight-loss calculator, not built for my dietary condition.3 AI users · left at “Your plan (4 of 5)”
  • They want money but haven't even asked about my specific dietary needs.2 AI users · left at “Premium”
  • It mentions conditions, but usually these apps just default to basic calorie counting anyway.1 AI user · left at “Your goal (1 of 5)”
  • Looks like a generic calorie counter, not sure it fits what my doctor asked for.1 AI user · left at “Welcome”
  • Still just asking standard calorie loss questions instead of dietary needs.1 AI user · left at “Activity (3 of 5)”
  • Not sure this even fits what I need, not bothering to register.1 AI user · left at “Sign up with email”
  • Just let me track my food without all these system alerts.1 AI user · left at “Notifications”
  • Started signing up with a social account and gave up.1 AI user · left at “Create account (5 of 5)”
Make fix 1 in your screens, then run the same 300 again.

You will see the new path next to this one. When it is live, tell us its real numbers and this report gets scored against real users.

What this report can’t tell you: the exact rate after launch. The 300 AI users act like typical people in each of your target groups. Where they stop, why, and which change does better are what hold.

Tell us what really happened

Your real numbers score it, so the next prediction gets better.

What did you ship?